Social Media is all about conversations driven at both the brand and customer end. Conversations that make it easy for the brand to understand customer needs, Conversations that make it easy for the audience to get to know the brand's approach and understand the underlying message. Talking is important on Social Media. But so is listening. Your brand might be focused on conveying the message and then abondon the rostrum. But what if people actually want to reach out to you? This eBook is an insight as to how Social Media Listening is a benefit for your brand. Also, highlighted is how Lathesis can help you in this context. The key points of the eBook are - 1. What you can hope to achieve from Social Media Listening exercise? 2. When should you start with Listening? 3. What are the basic advantages of listening apart from issue resolving? 4. How can Lathesis, an expert in Social Media Listening, help your brand achieve the desired through our listening and analysis services?